To rejoice this technological breakthrough, only 888 limited edition bottles will likely be made producing this an unmissable bit of history for collectors.

Real financial savings can be undertaking and merchandise dependent, but generally, impartial experiments show that, all else equivalent, for every gramme of glass minimized Which means in excess of fifty percent a gramme significantly less carbon emissions in manufacturing.

In line with our analysis, It is additionally thought to be the whole world’s lightest 70cl Scotch Whisky glass bottle ever unveiled to industry.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been developed by adopting a take a look at-and-discover model, coming up with and exploring devoid of limitation and imagining what the future of light-weight luxury packaging could carry.

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From peaty whisky to fruity whisky, lean on our specialist insights to find the full range and character of various whisky flavours.

The result is definitely an field-1st that, along with achieving exquisite magnificence, showcases what luxury, lighter-weight, decreased-carbon bottles of the future could appear like. As A part of the Diageo Spirit of Development action prepare, Johnnie Walker aims to reduce the pounds of glass used in its packaging; an ambition that is definitely geared toward lessening the amount of carbon emissions connected to packaging.3 Even though the engineering is not really but accessible to start bottles of the body weight at scale, forever, the information Johnnie Walker has garnered is now getting placed on lightweighting jobs across the Diageo portfolio.

. The Formerly claimed ‘lightest fat Scotch whisky bottle’ was introduced by a United kingdom retailer and weighed all-around 298 grams.

Designed by way of a check-and-discover model with exterior glass makers, this gentle-body weight bottle contains a handblown teardrop shape that reimagines Johnnie Walker's legendary square style and design, exemplifies the way forward for lightweight, and assists learn new choices for lighter, lower carbon packaging possibilities.

“We didn’t know very well what we were being heading to be able to achieve when we got down to press the boundaries of luxury, and The end result is something which lots of explained would not be probable. 

This is the globally allotted launch comprised of scarce shares, which includes whisky from ghost distilleries which can be no longer in Procedure. A lot less than 888 bottles were being designed around the world.

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo Along with this, Diageo has announced that a royalty-free of charge license on the patent is going to be made available to anyone who needs to hitch Johnnie Walker in its mission. Lindley claimed: “In lieu of maintain this new expertise near to our upper body, we’re fired up to be offering a royalty-free licence to our granted United kingdom patent to the globe.

Stated program aims to reduce the bodyweight of glass in Johnnie Walker packaging. This should have a immediate effect on the carbon emissions of Johnnie Walker packaging, the two when it comes to production and transportation. 

In whisky packaging, luxurious commonly implies significant—think thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker would like to upend that imagining and embrace the notion that lithe is high-class.

Certainly—this collectible edition could be purchased online and delivered securely for your doorway with signature affirmation.

Liquid Light-weight enveloped website visitors inside of a mesmerizing interplay of sunshine and shadow, with relocating gentle passing as a result of glass forms and projecting sophisticated patterns website onto white partitions.

As well as this, for The very first time in Diageo’s background, a license to our patent for mild-excess weight glass beverage containers will likely be supplied on the royalty-totally free foundation to all as a means to stimulate progress in the wider field.